Thankfully most architecture does not happen in a vacuum. For centuries, architects have engaged in research to enhance their own understanding of buildings and the materials used to create them. But this "research" can take many forms. Often this architectural research is limited to gaining very project-focused knowledge. This could range from checking out a new building technique to analyzing architectural precedents to the often dreaded "code research". While this type of research is extremely necessary in day to day practice, it misses the intent of larger, further reaching research that can be conducted and applied not just to one project, but to the manner in which entire firms practice architecture or universities prepare future architects. So, why don't architects regularly engage in more scientific or theoretical research? Is that the role of the university? Is the time and money required by this type of research too great? This is a tentative time for architects and the future of our industry and practices. How can we afford not to make this investment in advancing our field?