Friday, January 4, 2013

How to give a forgettable presentation

Have you ever been to a presentation that you couldn't remember the content of a mere hour afterward? I'm sure everyone has been to at least one of these. For me, sometimes the problem is that the content of the presentation is not particularly interesting or maybe it's too basic or too advanced for me to relate to. Most often, though, the issue is that the speaker himself was not terribly interesting or memorable and didn't capture my attention or failed to hold it for more than a few minutes. In today's world of pervasive technology, I am as guilty of multitasking on my phone if I'm not enthralled with a presentation as anyone.

In December's VISION session we heard from Peggy Kennedy about making your presentation memorable by including personal elements. I certainly agree that storytelling and personal elements are very important to making a presentation, and the presenter himself, interesting. However, I also learned from Barbara Hall in the morning portion of this session that in my DiSC personality assessment that I am a high dominance personality type. That can (and does) mean that I bore easily or get distracted if a presenter is giving me too much fluff and not enough direct, hard substance. There's probably a reason I loved Dragnet re-runs and Joe Friday's "Just the facts, ma'am" approach as a kid. So, what's the best balance? For me, I love a presenter who interjects real-world experience into their presentations as a way of adding a personal element but still conveying important information and not straying too far from the facts. That's what I strive for when I give a presentation as well, so hopefully all you other personality types out there can relate!

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