We all seem to agree that the percieved value of architectural services is crucial to our success. (i.e. We know we bring essential skills to a project, but we lament that not everyone else has the same understanding.) How do you (or your firm) market and advocate for the value of your services? Do specialization and/or technology come into play? How much of your energy is spent on expounding your own firms’ value as opposed to the value of architectural design in general?
